This guide has eight chapters covering the marketing fundamentals you need to understand when building your brand, how to start building your brand, and how to use your branding efforts to help your sales activity.
Chapter 1 - The marketing basics.
Chapter 2 - Why you should start.
Chapter 3 - How to start building your brand.
Chapter 4 - Using content as a recruiter to drive sales conversations.
Chapter 5 - How do you know it's working?
Chapter 6 - Tips and tricks I have learnt over the last three years.
Chapter 7 - The most common excuses I hear from recruiters.
Chapter 8 - Close.